Wayne Vanwyck


Wayne works with many local, national and international firms as a sales and leadership trainer, consultant and speaker, and has a reputation for getting measurable, specific results. This dedication to results means that all of his business comes from referrals and repeat business.

Following a successful career as a salesman and sales manager, he founded The Achievement Centre in 1984, a centre dedicated to sales and leadership development. He has also owned a successful call centre and a publishing company so he understands the highs and lows of starting, running and selling businesses.

Wayne is a regular columnist for a number of business magazines and has published over 300 articles on sales, management and entrepreneurship. Wayne is the author of the bestselling book Pure Selling and the Pure Selling Sales Course, an internationally distributed program available in English and French. He has also written a new book The Business Transition Crisis and has created The Business Transition Coach Forum for business owners planning to sell their business.

Wayne still makes time to be active in his community. He is the vice president of the Kiwanis Club of Elmira, a founding director in the Waterloo Region Dragon Boat Festival and a former member of the board for Junior Achievement.

Wayne is married to Dawna, his partner for over 40 years and has two wonderful adult children.

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