Creating The Right Culture

Creating the right culture impacts success. So, build the right corporate culture, because culture – and success – are tied closely together.

Creating the Right Culture

We have all observed factors that underpin great corporate cultures:

• Clearly articulate the values, that guide your organization. Involve your employees in shaping these values to ensure alignment.
• You get what you pay for. Skilled, trained, and experienced people cost more, but they are usually worth it. Hire the best people, because they can make a big difference between success and failure.
• Inspire each other, and cultivate an environment where colleagues inspire and motivate one another. Celebrate achievements and encourage continuous improvement.
• Meaningful work helps employees find purpose in their roles. Emphasize the meaningful aspects of their work to boost engagement.
• Embrace forgiveness, and treat mistakes as learning opportunities.
• Resources make a difference. So, ensure they have the right tools. Otherwise, they may become frustrated and leave.
• Make sure your staffing numbers are equal to the job. Don’t burn out committed workers by running them off their feet.
• Prioritize employee well-being. Show genuine care and support, because compassion and kindness go a long way.
• If you are a leader, monitor each of these inputs carefully.

Culture has a lot to do with leadership. Marcus Buckingham said that “people don’t leave companies; they leave managers.” So will customers. If you or your managers lack the leadership skills that encourage, support, and inspire loyalty and commitment to a common cause, your business won’t hit the numbers you need to impress a prospective buyer. Strengthening those skills is inexpensive compared to the benefits.