How to Connect in Business in 90 Seconds or Less

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It doesn’t matter whether you’re marketing your products and services, convincing your customers, or interviewing for a new job, you need to connect quickly on three levels.

Trust, logic, emotion.

People must feel “I trust you, you make sense, and you move me.”

You can have all the talent in the world, but if you’re not connecting on any of these three levels, it’s going to be difficult to build relationships and win people over.


In this hands-on, fun-in-a-box skills program, participants will learn to:

  • Generate trust and respect at first sight
  • Maximize first impressions
  • Simplify their message
  • Appear smarter socially
  • Make small talk
  • Read body language
  • Eliminate hesitation
  • Boost self-confidence
  • Get people talking and keep them talking
  • Identify the different ways clients and colleagues communicate
  • Process feedback


How to Connect in Business in 90 Seconds or Less is designed to be run as either a half-day, or full-day program. It will work with small groups, or larger groups, and is led by a certified facilitator.