So much has happened over the last few years to businesses, the result has been high turnover, including sales teams. It’s likely that you have needed to rebuild your sales team due to all the turmoil.
Many businesses are now facing the challenge of rebuilding their sales momentum. At the very least they must get back into a normal rhythm with their bread-and-butter customers. If this describes your situation, leadership might be a wise place to start.
As you watch the global crisis of employee attrition unfold, you are learning why leadership is critical in building a high-performance sales team and achieving a challenging objective. Alas, businesses also witness the devastating impact when basic leadership skills are absent.
So why are leadership and team building so important in the New Economy? Every economic crisis creates winners and losers. A recent article in Forbes noted that agility and flexibility have emerged as key success factors for businesses in competitive markets. Many organizations face on-going pressure from fundamental changes in their method of doing business, whether remote working or endless Zooming. Your team must be highly functioning, have its game face on, be organized, trained, and motivated to have any chance of winning in a competitive marketplace.
Effective leadership involves focusing on your people, recognizing their strengths, evaluating how their unique abilities synergize with their teammates and contribute to their success. Every winning team has strong leadership.
When leaders are asked to comment on their sales teams, many respond with a comment about their worst performer. Almost as an excuse. It reminds you of the observations of Jack Welch, the legendary CEO of General Electric: “We have to ….. convince our managers that their role is not to control people and stay on top of things, but rather to guide, energize, and excite.”
Rebuild Your Sales Team
That’s what leaders are going to need to do to make sure their sales teams emerge on top. The time is now. The last few years brought the need and benefits of quality leadership into clear focus.
Quite simply, those businesses that have survived economic fallout or other disruptions , have a fantastic opportunity to develop their sales managers into leaders, build their teams, grow their businesses, and achieve new levels of success and prosperity.
Leaders who invest in their team’s development have higher retention, productivity and profitability. Learn more about our Pure Selling Skills survey to identify what skills to focus on with your team.